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About Freerthinking

Mary Freer is Freerthinking’s key innovator

Freerthinking finds opportunities to innovate within the health and social care services and then help realise positive change.

Leading Freerthinking is Mary Freer. She is a social innovator.

Over many years Mary has contributed to Australia’s national health and social care reform agenda through her work with state and commonwealth agencies. She has held leadership positions with national government and not for profit health care and social welfare services, including women’s and community health services, healthdirect Australia, the Department of the Premier and Cabinet in South Australia, Aboriginal Affairs and Reconciliation,  Health Workforce Australia and now as Director of freerthinking and CEO of Change Day Australia.

Mary Freer

“There is so much opportunity to create positive change in our health and social care system. But we need to realise how enormously powerful we all are and harness that ability and power to create better outcomes for our clients and patients”

Mary Freer

Mary brings to the challenge of reforming our existing health and social care services a strong focus on ensuring that her work with diverse stakeholders results in long term co-created large scale change. She is highly skilled at creating and nurturing partnerships that strengthen emergent innovation.

Mary’s ability to think strategically and capture emergent change as it unfolds is one of her core skills. She is highly skilled at using digital and social media to create change platforms that are far reaching.

In 2014 Mary founded Australia’s first Change Day, held on 6th March 2014. This national quality improvement campaign resulted in over 15,000 individuals and organisations making a pledge to do one thing to improve patient and client outcomes. In 2015 Change Day Australia engaged 50,000 people in making a pledge for improvement. This is the largest mobilisation of people towards health improvement in Australia. This work can be seen at 

Mary is a dynamic and creative public speaker and workshop facilitator. She is really in her element when she’s talking about the power of being a rebel.

“Mary Freer is a connector and an innovator.  She’s someone who uses her artist eyes to see new ways of approaching entrenched challenges and issues in order to envision effective responses and solutions.  Her fresh thinking style combine to provide people (stakeholders,clients, communities, investors) with a road map of how to achieve the best possible outcomes in ways that are dynamic, respectful and responsive.  I commend Mary to you – as a freer thinker who delivers!”

Jane Sloan, Vice President

Global Fund for Women, San Francisco.